Careers

Job ID	#487
Job Title	MARKETING & COMMUNICATION MANAGER
Job Location	United Arab Emirates
Candidate level	Senior Level
Job Type	Full time
Duties and Functions	� To develop a strong market expertise in all products categories To be a main actor in collaboration with the stores managers in optimizing the product performance within the network � To ensure brand coherence within the country � To bring feedback to HQ of local specificities & opportunities and propose action plan ► To achieve such target the marketing manager will have under its direct responsibility following functions: � product knowledge and sales analyses (in-store trainer & product correspondent) � visual implementation ( Visual merchandising) � in-store events (Communication) � customer knowledge ( CRM and customer surveys) 2.4. Main task description A. Market & Customer knowledge � Market  Follows the market trend in all product categories  Checks the competition & informs  Identifies new opportunities of development for the company  Works closely with the General Manager on new stores potential � Local clientele  According to market surveys led by the zone, implements the right and relevant action plan  Leads required customer surveys in order to better understand customer needs and satisfaction, brand positioning in Paris, network opportunities �..  Uses the database to analyse the local customer behaviour to the brand & to the products  Supervises the client book implementation B. Product offer management � Ensure the integrity of brand image and take part in the marketing/product strategy in order to monitor/anticipate the changing potential markets � propose store product offer in evaluating the potential with the necessary analyses � Understand, legitimate, Control the product offer in all stores & propose change if necessary to achieve better accuracy to the market & profitability of the offer � Understand the constraints of product availability & arbitrages which has been done centrally & Share positively the information to the network in order to ensure the best reaction � Participate with the Merchandiser in the buying plan and ensure that the products are in line with and appropriate to the targeted expectations � Attends (or Supervises local attendees) to buying session ( shoes & RTW) C Sales optimisation � Organise the implementation in store of new lines or new categories & ensure integrated marketing plan with SC/VM/CRM/media etc � Analyse the results of sales by product category & evaluate qualitatively product response to the market � Implement sales objectives & follow up � Challenge the results � Organise action plan to give maximum chance to sale-out the product ( such as training, previews, challenge, CRM action, in-store events / �End of life� plan, transfers � Ensure the local animation are communicated centrally & in coherence with the global challenge planning if any � Identify local needs and potential on product under allocation ( Leather good & accessories) & propose action plan � Reacts on any opportunities to grow turn over � Brings constant supports to stores/ identifies problems /brings corporate solution D VM & Store layout � Ensure Visual merchandiser follows the guidelines of the brands and in the same time integrate local commercial issues � Check impact of VM on the sales � Follow contractors to achieve the best Quality/ Price ratio � Observes store lay out in regards to consumer behaviour & proposes solution E Other � Prepares training program according to new products launch or weaknesses identified through �statiscopie� or sales trends � Consolidates qualitative info and feed back to HQ F Communication PR  Optimizes collaboration with PR (product placement) Advertising  Controls and validates selection of visuals run for advertising campaigns. CRM  Adapts at the country and store level the CRM strategy according to the local specificities.  Follows the recommended targets/CRM campaigns and adapts by store.  Involves the store managers in the CRM campaign/action plan (i.e. : share ROI)  Supervises & controls customer data at each store level (address, phone, e-mail) Entry rates/store to bench mark.  Updates regularly the running of the client book  Develops appropriate partnerships to recruit (Amex- private banking � luxury cars �)  Defines & coordinates the actions for specific in store-events such as launch of products � previews etc�  Negotiates with suppliers, controls the cost of events and return on investment ( ROI) Follow the impact of each CRM action and feedback to the zone
Responsibilities	� Manages a team of 2 people and his main role will be: � To develop a strategic vision on local market and clientele. The candidate will be the right-hand man of the Country Manager
Basic Salary	5000-6000$
Commission
Transportation Allowance
Housing Allowance	1000
Terms and Conditions (other benefits)	As per contract
Candidate Gender	Any
Marital status	Any
Age	32-35
Candidate Nationality	Lebanon
Personal Characteristics	A highly operational manager with a taste for hands-on work, the candidate is efficient in doing business, enthusiastic and dynamic with a taste for challenge and success, the candidate will know how to adapt the marketing and promotion/communication strategy and to implement it. His strong, open and convincing personality will be a true driving force for the development of the network. The candidate will adapt rapidly to a strong corporate culture. He will know how to motivate and mobilise his team, transmit synergies and enthusiasm while lending an ear to all parties within his structure and at the corporate level. Sincere, well-balanced, demonstrating indisputable intellectual honesty and great reliability, he is patient, self-assured, mature and upright. A leader whose personal style and charisma pull top performances from his team. He possesses very strong organisational skills and drives the business as an entrepreneur. He is both independent and a real team player. He seeks a challenge, has a strong personality and is demanding. He sets and meets deadlines and has excellent communication skills (spoken and written in three languages). He understands the constraints and changes inherent to the luxury world and ideally has enough creative flair to be proactive. He understands the retail environment of a distribution firm because he has an affinity with commerce as well as with value-added products. He will know how to anticipate market trends and expectations. The candidate will have a keen marketing and merchandising/image sense to ensure the visual coherence of all stores (window displays and store decoration). He will be responsible for the respect of all creative aspects of the visual merchandising. He will have a strong commercial sense to enhance the products and develop the customer relation. The candidate will have a global view of his business and a strong orientation towards development of concepts that favour visibility, coherence and attractiveness. He will constantly be aware of market display trends and type of promotion in order to have the ability to ensuring the best product visibility. He will have good administrative skills and will know how to manage a budget, and define and implement the necessary means to fulfill the function, both at human and creative levels. He will be able to plan, co-ordinate, anticipate and follow up on market needs, finding solutions to problems and reporting regularly to the Country Manager. Convincing, charismatic, pragmatic and energetic, he will be highly organised with a strong attention to detail. He will know how to adapt to a strong corporate culture where honesty, transparency and competitiveness are key factors. Autonomous and entrepreneurial, with excellent communication skills and a good sense of humour, he will have the ability to create a team spirit. He will be innovative, creative and methodical. He will be flexible, self-driven and enjoy the taste of challenge. Concept and brand driven, he will be able to motivate his colleagues in order to translate concepts into execution. He will be able to travel often.
Degree required	MBA
Major	Marketing
Other Certificates	Communication
Languages	Arabic French English Indu
Computer Skills	MS OFFICE /
Min years of Experience required	07 years
Field of expertise required	Fashion
Company Profile	Leading Regional Group of Companies Specialized in Retail Business
Additional Information	Minimum of 7 years exp. of which 5 in a similar function

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